at its core
TRUE NORTH CATTLE
Authenticity
Our Vision is to Produce the Best of the Best
Our True Calling.
True North Cattle was founded as our dream to create a cattle operation focused on producing the best Angus and Simmental genetics available. Combining Keela’s expertise in ruminant nutrition with Chris’s extensive experience in Simmental cattle, we established True North Cattle with a clear commitment to producing top-tier genetics for both commercial cattlemen and junior showmen. In 2017, we moved to Illinois to pursue our vision, seeking the ideal environment to grow our operation and make a lasting impact on the beef industry.
At True North Cattle, we focus on creating cattle that excel in the commercial market, with a strong emphasis on maternal traits and performance. Our breeding program is designed to deliver genetics that provide lasting value to both commercial producers and those in the show industry. We offer both breeding stock and genetics for private sale treaty, and are dedicated to continuously improving our cattle.
AUTHENTIC DIRECTION BULL SALE
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FEBRUARY 27, 2025
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AUTHENTIC DIRECTION BULL SALE • FEBRUARY 27, 2025 •
Annual Authentic Direction Bull Sale
February 27, 2025 • SC Online Sales
Bids Open: 5:00 PM | Bids Close: 8:00 PM
The Annual Authentic Direction Bull Sale is a highlight of True North Cattle, offering some of the highest-quality Angus and Simmental bulls. Browse our catalog to view detailed pedigrees, videos, and other important information about each bull. Our goal is to provide you with all the resources you need to make informed decisions and ensure that the bulls you purchase will contribute to the long-term success of your herd. We look forward to connecting with you during this year’s sale!
Bulls Built for Growth and Profit
Bulls Raised on the Land, Built for Performance and Profitability
At True North Cattle, we pride ourselves on offering high-quality sires that
bring consistent performance and value to seed stock and commercial cattle operations. Our bulls are raised in the Midwest on fescue and lower-quality grasses like reeds canary grass, without the use of creep feed, ensuring they are robust and naturally developed.
TRU RED EYE GRAVY 0927
Sold in our 2022 Authentic Direction Sale
Owned by Beau Thomas, Illinois
TRU Heritage 6570
Maternal Power to Shape Your Herd
Strong, Proven Donors That Deliver Consistent, High-Quality Offspring
True North Cattle is committed to preserving and enhancing maternal strength through our donor program. We carefully select donor cows that are known for their consistent ability to produce powerful offspring, with a focus on maintaining excellent maternal traits. These cows, such as S A V Blackcap May 4136, are the cornerstone of our breeding program, known for their ability to pass on high-quality genetics that deliver results for commercial and purebred breeders alike.
TRU Iva Mae 2301
SAV Emblynette 3413
WHAT WE
OFFER
Genetics & Breeding
Program
We focus on high-quality Simmental and Angus genetics, emphasizing maternal strength and performance. Our breeding program helps cattlemen select genetics that thrive in commercial settings, providing long-term profitability and value for both purebred breeders and commercial producers.
Ongoing support & nutrition
We focus on high-quality Simmental and Angus genetics, emphasizing maternal strength and performance. Our breeding program helps cattlemen select genetics that thrive in commercial settings, providing long-term profitability and value for both purebred breeders and commercial producers.
Nutrition
Consulting
We focus on high-quality Simmental and Angus genetics, emphasizing maternal strength and performance. Our breeding program helps cattlemen select genetics that thrive in commercial settings, providing long-term profitability and value for both purebred breeders and commercial producers.
TRU GENETICS
Illinois Angus Association Fall female Sale
December 14, 2024 - Fairview, IL
TRU Blackcap May 7205 | Reg# 18999058
S A V Ten Speed 3022 x S A V Black
Owned by Voss Angus, IA
Private Treaty Spring Bull Sale Offering
March 2024
TRU Gravy 3183 | Reg# 4245904
TRU Red Eye Gravy 0927 x TRU Iva Mae 0
Owned by Mike Schwager, IA
TRU Cambria 3996 | Reg# 4377708
Second Chance 601H x TRU Iva Mae 092
Owned by Mike Schwager, IA
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Contact us.
WE’RE TO HELP YOU SUCCEED!
At True North Cattle, we’re committed to building lasting relationships with our clients and helping your operation thrive. Whether you have questions about our genetics, need advice on herd management, or would like more information on upcoming sales, we’re here to assist you every step of the way.